Survey design is a complex task. There are best practices for creating surveys. Here are some survey pitfalls that we all need to avoid in order to get better data:
- Not using the research or study objectives as guides when formulating the survey questions.
- Using questions with multiple meanings.
- Using questions with technical jargon.
- Using open-ended questions rather than multiple choice.
- In multiple choice answers, using responses that overlap.
- Using very long sentences or questions.
- Using double negatives.
- Asking unnecessary details.
- Not testing the survey.
- Including unnecessary questions.
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