10 Pitfalls of Survey Design

Survey design is a complex task. There are best practices for creating surveys. Here are some survey pitfalls that we all need to avoid in order to get better data:
 

1. Not using the research or study objectives as guides when formulating the survey questions.
2. Using questions with multiple meanings.
3. Using questions with technical jargon.
4. Using open-ended questions rather than multiple choice.
5. In multiple choice answers, using responses that overlap.
6. Using very long sentences or questions.
7. Using double negatives.
8. Asking unnecessary details.
9. Not testing the survey.
10. Including unnecessary questions.